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At Park Hotel Group, considered one of Asia Pacific’s excellent hospitality groups, knowledge and passion for our craft has defined our growth for greater than fifty years. Established when you consider that 1961, we’ve grown from our first motel in Hong Kong to our present day portfolio of 16 properties across 8 countries and eleven towns. Managed underneath our luxury ‘Grand Park’, upscale ‘Park Hotel’ and choose carrier midscale ‘Destination’ manufacturers, our Asia Pacific inns have get right of entry to to over 4,500 rooms inside the location’s key gateway towns.
This function is one of the key participants within the hotel management crew. He/ She is the champion of the marketing and communications characteristic of the resort.
Responsible for conceptualising and sporting out on line and offline advertising, public members of the family, and communications programmes for the Hotel.
Oversee branding, positioning, global strategy, marketing campaign improvement & enterprise management.Employ included advertising strategies and to make sure strategic alignment, cultural relevance and powerful marketing campaign implementation for the Hotel.Develop PR techniques, disaster communications, event control and media collateral as well as preserving media family members will be required.To help with content production and art course for hotel’s advertising campaigns. This consists of copywriting/editing and layout management.Work carefully with Corporate Marketing to roll-out applicable cluster/regional branding and tactical campaigns to ensure branding and performance uplift for the Hotel and the brand.Ensure an accurate illustration of the Hotel’s branding, behavior studies, reveal applicable tendencies, and carry out assessments on the go back of investment on advertising spend.Work collectively with the resort crew to control the Hotel’s reputation thru both on line and offline channels, including Tripadvisor, on-line travel marketers’ websites as well as guest remarks forms.To help with the improvement of lodges’ advertising and price range plans as well as have interaction in effective budget control.Internal and outside communications and running with providers might be required.Park Hotel Group is one in all Asia Pacific’s great hospitality groups. The Group manages, owns and develops Park branded inns around the Asia Pacific. Established on account that 1961, Park Hotel Group grew swiftly from its first motel in Hong Kong to the present day portfolio of sixteen properties across eight nations and eleven cities inside the region, with get entry to to over four,500 rooms.